How It Works

How it works

Two ingredients.
One lightweight spray.

Rosemary and rice water are the two things every hair growth routine keeps circling back to. The problem has never been the ingredients. It has been the format they come in.

Woman at a bathroom mirror starting her morning hair routine with HER ROUTINE CO spray

What is in the bottle

1Rosemary extract
The length conversation. Applied at the scalp and worked through the roots as part of a consistent daily routine.
2Rice water
The thickness conversation. Traditionally used to help hair feel stronger and look fuller through the lengths.
3A water base, not an oil
Absorbs fast and leaves no residue. This is the part that decides whether you actually use it tomorrow.
4Gentle enough for daily use
Free from alcohol, artificial fragrance and mineral oil, so it can sit in your everyday routine rather than a weekly one.
Hand reaching for the HER ROUTINE CO spray on an everyday bathroom shelf

Why lightweight wins

A treatment you have to wash out is a treatment you do on Sundays. A spray you can wear is one you do every day. Consistency is the part that actually compounds — and the format is what makes consistency possible.

Friends filming each other using the HER ROUTINE CO spray in a bright kitchen

How to use it

Step 1
Spray onto the scalp and along the lengths, on damp or dry hair.
Step 2
Massage in with your fingertips, focusing on the roots.
Step 3
Leave in. No rinsing. Style as normal and carry on with your day.

Suitable for all hair types. Results build with consistent daily use and individual results vary.

Woman applying HER ROUTINE CO spray to her scalp after a shower Close-up of the HER ROUTINE CO trigger spraying a fine mist onto a scalp part
One spray. Once a day.
Shop the spray

HER ROUTINE CO. is a cosmetic hair care product. It is not a medicine and is not intended to diagnose, treat or prevent any condition. If you are experiencing sudden or significant hair loss, please speak to your doctor or a trichologist.